They say if you want to make God laugh, tell him YOUR plans. I know He is laughing really hard at me right now. If you recall, back in September I made a post about how I was going back to development land and taking classes.
Well that lasted right up until I had my surgery. By the time I was back amongst the living and lucid enough to pay attention, I started taking some webinars…about marketing. From gurus and experts I respect in the industry. I laid in bed with my iPad and day after day I would watch a webinar or a video course or read a report…about digital marketing. SEO. SEM. Content. Social media. All of it.
I realized that I was no longer the click who could put on headphones and code for hours on end. And code doesn’t excite me like it used to. But SEO and social media marketing makes me giddy.
Taking my journalism background and writing coherent copy that is enriched with keywords makes me smile. I remember back 5 years ago when I had no idea what a KPI was nor how to meet and exceed one. Now I crush them and move the bar to set even more challenging KPI goals.
In January I started taking online courses on Lynda.com. In 30 days I completed 26 certification courses in digital marketing, earning an SEO Expert Learning Path certification, a Digital Marketer Learning Path certification and even a few video editing certifications as well.
I feel refreshed and rejuvenated! And ready to take my talents to a new level. I’m not sure where that is going to put me on the planet, but I am ready for the next adventure!